The world of corporate sustainability advertising is full of greenwashing.
So when we set out to tell people that United is doing more for sustainability than any other airline, starting with turning things like trash into jet fuel, our green was just a little bit grumpier.
We needed an expert on trash.
And there was only one person… errr… muppet
for the job.
Watch the case study here.
The Drum Awards - Winner Creativity for Good
Campaign BIG Awards - Winner Travel & Hospitality
Anthem Awards Finalist
Cresta Award - Social Impact Finalist
Act Responsible CARE Award - Finalist (Only representative from the U.S.! )
Gerety Awards - Finalist
Creative Directors: Tim Howman, Josh Hacohen, Maddie McDowell
Art Directors: (Senior) Kailey Riggen, Tessa Memmott
Writers: (Senior) Lulu Wimberly, Emily Rhodes
ECD: Lauren Smith
CCO: Matt Murphy