Serena Williams won her third US Open. And to promote her PowerBeats Wireless headphones, we launched this spot showing how she got there. Proud to say that I did the music supervision on this spot, a song by 2Chainz that perfectly encompasses who Serena is as a woman and as a tennis player.
Black Unicorn, indeed.
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Associate Creative Director: Lauren Smith
Art Director: Rance Randle
Creative Directors: Will Esparza and Zach Hilder
Director: Nabil